OVERVIEW ABOUT US HOW IT WORKS CAMPAIGN TO STORES CONTACT US

ACCURATE SCANNER DATA  AT SPAZA LEVEL

2000

CURRENT STORES

6000 BY 2023

 

R400million

FMCG TRANSACTIONS  PER ANNUM

R21.40

VALUE PER BASKET

Are you a brand owner looking for accurate Spaza Data?

If so... We have your solution

OVERVIEW

Live BI Dashboard

Secure Cloud

 Updated Daily

EXPLORING NEW INSIGHTS

Primary Market Insights uses product sales and transactional  data gathered from a nationwide network of informal retail stores to provide accurate technology-driven information.

Collection >

Integration>

Analysis>

Presentation>

Value by Category

WHAT IS

THE PRIMARY MARKET?

 

In recent years institutions such as banks, brands, corporates, governments and others have all referred to this channel using their own definitions and names. “Primary Market” is our term which we use to classify this market due to the sheer number of transactional volume of trade which the informal retailers generate on a daily basis.

 

WHAT ARE

TRANSACTIONS OF VALUE?

 

It’s evident that the transactional volumes within the Primary Market would surpass the transactional volumes generated by the so called formal retail market over any given period and because of this brand/product owners have become increasingly frustrated at not being able to better understand their transactional volumes, retail pricing, market share, basket insights etc. within this space. Until now that is…

 

PMI IS AN INDUSTRY FIRST WITH LIVE TRANSACTIONAL DATA AT SPAZA LEVEL AND HAS BEEN BIRTHED OUT OF TWO HIGHLY EXPERIENCED AND REPUTABLE ORGANISATIONS IN THE SOUTH AFRICAN “INFORMAL RETAIL” MARKET.

ABOUT US

Together we bring over 18 years of combined experience in both technology and execution which has resulted in some valuable insights and solutions for the South African brand owner. Our method in achieving this is via an Innovative solution which is built specifically for the Spaza Owner to better manage and grow their store.  A substantial investment has been spent on developing an innovative business management system using the latest technology to time and date stamp each live transaction. Coupled with this is a comprehensive training and execution programme which assists the store owner in adopting the new technology.  This provides the brand owner with 100% accurate data which can be manipulated in multiple ways via our customised BI Dashboards.

 

As the Primary Market Insights team we are constantly evolving and innovating the solution so that we continue to bring more and more relevant and useful information to our customers. If you are a brand owner who is looking for a new kind of reporting system for this traditional retail channel, please get in touch and we look forward to engaging.

 

WHY IS OUR DATA ACCURATE?

Existing and sustainable Spaza Owners use a comprehensive Business Management Tool daily to better manage their store.

Store owners receive ongoing technical, training and support to grow their businesses.

All their products are pre-loaded onto the system, and they just need to capture their sales price once off

Store owners have access to full reporting functionality including periodic turnover, expenses, profit, stock movement by S.K.U to monitor business activity.

Non-barcoded items can also be loaded to the Business Management Tool.

Transactional data is uploaded to a cloud every 15 minutes and always available.

COMMUNICATE CAMPAIGNS TO STORE

YOU HAVE THE DATA, NOW WHAT?

 

PMI gives brands the opportunities to run promotional campaigns directly to store in order to drive sales and watch their 'needle' move

HOW?

 

The point of sale systems used by store owners to manage their business has a marketing screen on the system's home page which is used to communicate directly with store owners and employees. This communication medium can be updated daily/weekly/monthly to run effective promotional campaigns in driving specific category/product  sales at a minimal campaign cost. The benefit of running these effective campaigns is that through the PMI data, the brand owner can watch their sales grow and quickly gauge the ROI

GET IN TOUCH

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ACCURATE SCANNER DATA AT SPAZA LEVEL